About Max Muscle

Founded by athletes committed to living a healthy lifestyle that exercise and nutrition provides, Max Muscle Sports Nutrition has been a leader in the industry since 1991. We are committed to improving the health of people from all walks of life:  men, women, young adults, elderly, everyday fitness enthusiasts, high school and college athletes, runners, cyclists, swimmers, hikers, climbers, skiers and snowboarders, fighters, bodybuilders and everything in between.

Our sports nutrition supplements are renowned in the health & fitness industry and with our customers for their high quality and level of purity.  Supporting your health and fitness goals doesn't stop there. We also provide expert advice through our award-winning magazine, Max Sports and Fitness and Personalized Nutrition Plans, as well as offer fashionable fitness apparel.

Each store is staffed with Certified Fitness Nutrition Specialists (CFNS) who know the right nutrients for you and when you should take them. They will assist you to figure out what your body needs to get the results you've been longing for.  They will customize your nutritional program according to your gender, age, height, weight, Basal Metabolic Rate (BMR), the thermic effect of foods, your body composition, daily schedule, food preferences, etc. - all to calculate the perfect combination of nutrients for you. These programs are based on science and research, not hype and latest diet trends.

Max Muscle is the original and only national franchise in this $22 billion market. With over 150 franchise locations operating across the United States and a projected 750 new franchises in the next 5 years, Max Muscle began its nationwide expansion in 2004. Max Muscle has created a new brand image along with a dynamic new store design to give customers a truly one of a kind in-store experience.

Learn more about Max Muscle and Franchise Opportunities.